Where are they heading?

With the launch of a new kannada entertainment television channel on Saturday the battle of sharing a space in the minds of viewers has become rapid and intensified. The new channel is supposed to be 8th channel after Zee Entertainment launched their kannada version in kannada about three months ago. The viewers of kannada speaking audience has once more been put in a dilemma over the selection of new channels which can be categorised mainly oriented on entertainment, news and music.

The number of kannda channels which have a spotlight on entertainment are Udaya TV, Zee Kannada, Etv Kannada, Chandana and the most recent one is Asianet Suvarna. And the channels oriented on news are TV9, Udaya News and soon to be launched Suvarna News (Asianet). Now, the choice of a good television channel by any viewer would always turn towards either ETV or to Udaya. Zee's most ambitious Kannada has been completely ruined in the hands of its Regional Director Malavika, who thinks only glamour and glitz can upbring the survival of any television channel. If you given a remote in a calm and quiet time which channel would you prefer to go with ? I hope not a single kannada channels that i mentioned above.

Why is it the quality of prdouction in kannada television channels never meets the required standards in the national level. Obviously, the question can be configured in the following points:-

1. The regional language has a very limited number of viewers


2. The investment in a kannada channel doesn't allows to upgrade to national and international standards


3. The existing kannada channels are simply lanuhced to the market without realizing the strategy of the progrrammes


4. The dearth for infotainment among kannada viewers is less when it compared to hindi or english audience


5. As far as the reporters or desk people are concerned they are being choosen on influential grounds rather than their capacities nor their talents


6. The quality of equipments being used to shoot events i e camera, recorders, mics and other micro equipments are either bought in second hand service or provided with poor quality operations

The list is endless. Almost all of the employees working at all leveles in the above mentioned channels share this same opinion. Even the selection of superior level positions are also done based on the influential grounds but not on their professional expertise in the same field. So, thats why every time when a new entertainment or news channel is launched the concept would be either taken from a national channels or will be a mix of international and national channels.