Smells So Good

‘Mentrosexuals’ are training their noses towards women to get their due share of attention
These days men are more aware of their personal appearance and less intimidated by fragrance products. With presence of word “metrosexuals” on every corner you would expect that trend in men’s fragrances is towards fresh fruit accords and sweeter floral notes that would give men’s fragrances more of a feminine approach. With increasing number of advertisements on TV depicting the launch of different verities of perfumes to the market is clearly sending out the message that the animal instinct in human is still not vanished completely.

The rediscovery of male sexuality doesn’t necessarily mean that all men are crazy for their feminine side. Like for example our own Kannada actor Upendra, who have been not using any of the so called popular perfumes ‘since his birth’. He says, ‘the sweat of the smell is odour and perfume delivered naturally so why to use ‘Axe’ against to that. I prefer to be as I am no matter what who rejects me for being natural.’ Many of men (and women) are becoming afraid of where this whole “metrosexual” thing is going. When it comes to scents, it becomes even truer. Men do not want to smell like women, and women also do not want them to smell like women. Thankfully, trend in fashion is towards classic elegant looks and men’s fragrance industry is following that trend.

The hot trend in the men’s fragrance world these days is men’s fragrances that evoke a masculine attitude. It means unisex thing is dead. Woody oriental will be buzzword in fragrances for men for next few years. Also popular is use of rare, more exotic and diferent spicy notes in every product which lend the brand’s signature. Sudeep the popular and acclaimed actor in Kannda Film Industry has an immense collection of body odours at his own apartment for the daily use for different purposes. If you visit his studio any given day the visiotor will be puzzled counting the numbers more than the total number of films wherein he has appeared as a leading actor.

Trend is bigger scale of distinction among brands, which produces unique, recognizible style of every product. As Sudeep puts it that, ‘I basically buy body sprays considering the brand popularity, fragnance and uniqueness. Im not the only one in the industry to have the collection of hundreds of body sprays, Ravichandran, Puneet Rajkumar are also ardent collectors of varieties of body sprays.’

New big trend in men’s fragrance industry is using a celebrity to create his own fragrance (with a little help of professionals) in attempt to entice buyers to identify with characteristics of celebrity by using his fragrance product. It is up to you to choose will you fall for this or not, but our recommendation is: stick to classic men’s fragrances makers. Bollywood stars Shah Rukh Khan has his own brand in his name endorsing at the international and in Indian market. Though the demand for Indian body sprays is on decline comparing to overseas brands yet the fight is somewhat balance as the traditional muslim community hasn’t adopted to use other than the body sprays produced at homes.

Trends in daytime men’s fragrances will remain crisp and cool scents, as men still want to be fresh and clean during the day. Cool, fresh, less aromatic spices with warm, woody fragrances will be generally trend in daytime fragrances. For evening, lighter, crisp daytime scents will not be an option. Spicy warm Orientals with precious woods scents and new exotic spice notes will find their way into evening fragrances for men. Scents will be stronger, more classic and more macho, with new dash of elegance through more romantic, woody fragrance. With seeing a lot of return to the traditional, men’s fragrances are, in general, more masculine, unique, culture, classic and at times ‘savagery’.