Boiling Point

The wave of acquiring small and medium newspapers has stepped in India with STAR's Rupert Murdoch planning to launch SUN, an english daily, in Tamil Nadu. The rumours to trust the media moghul has plans to launch the new daily in TN initially and later on launching it in all the other metros which are metro based and will explore new opportunities to leave no vacuum for any other publications to make use of it.

So, indigenious newspapers will have to try new experiments inorder to find survival in the cut-throat market dominated by innumerable publications and channels. What does Murdoch has to offer newness to the market? As per the existing SUN in England which caters news based on fashion and glamour has worked a lot among the minds of the natie english tongue readers who are attratcted more to it than to any of the other newspaper which offer more political news than covering glamour and life-style.

Comparing the media scenario in England to Indian soil the opnion of media observers is that any of the publications which hae understood the native pulse of the local minds will obviously clinch the title of getting more readership and also circulation. Is this the simple idea to clinch the Indian readership market then? Well possibly not that much easy to grab anything so easily. Because one has to understand the local issues in depth to find-out what are the problems which are persisting the local life as well as at the national levels. The recent survey conducted by an agency in New Delhi has brought the bizzarre facts which were never revealed by the earlier agencies. The agency which with the similar attempt had made a survey during an election held at Uttar Pradesh recently and said that the chances of Mayavati winning the CM chair are lot. And at the end of the election it was proved to be right that Mayavati really proved to be a worthy candidate in handling the state administration.

The sweet pickle offered by Murdoch is an ultimatum to TIMES to test directly of money, stature and the market. If SKY networks is stepping into some land then obviously they would arrive with a strong hold of testing all sort of mettles.