Monday, June 25, 2007

Media Matters

Can you live, literally, without watching television or reading newspapers for a day? To answer this question it depends entirely on the profession that youhandle everyday. What if your are a media professional and want to dedicate yourself everyday to bring in new force or energy to make it better everyday. But think of common people who hve been very much dependant everyday on mainstream meedia everyday so much that sometime you start feeling like you are missing something in day to day life with loosing much energy not getting it back.

Think of those early morning fresh news bulletins read in kannada regional television channels and those headlines in english newspapers could always feature to remind the common man that there is a huge gap in the mind that makes him to incline towards something new with almost seducing to go to the market to buy his age old newspapers. Wwll, i have spoken to people of retirement from the government service that they are almost belive in newspaper and magazines to spend most of their time as well as the source of getting more information.


What about our television channels? Though their contribution to the entire commmon man isn't much helpful in bringing enlightenment over the political matters or economical matters yet he believes in the matter that he is almost noting if he hasn forgotten to switch-on the regular news bullettins. So, i think the gap between the expectation of quality from a common man and the qualitative production from the media has made him to start living without it.


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